Audience
IO for Audience Development Teams
Understand your audience with IO's dashboards and get
deeper into data than you ever thought possible
Remarketing
Remarketing

Create custom Facebook audiences and launch remarketing
campaigns to increase your project’s appeal

Source
Unique Users
Depth
New users
Google
980,738
4.5
27%
Facebook
454,033
3.2
68%
Twitter
108,836
1.3
32%
Sources
Audience split by sources

Learn which sources generate the most
engaged audience to optimize marketing spend

Location
Audience split by geography

Improve your geo-targeting with the IO's geography report.
Drill down by country, state and city to ensure successful ads and effective promotions

Hamburg
Germany
San Francisco
California
Canberra
Australia
User types
Audience split by user types
Differentiate people who visit your website for the first time as opposed to being a returning visitor

New

Monitor your first time visitors and analyze the content they engage with

Returned

Analyze visitors who returned to your website, but are not yet loyal. See what topics and content type they engage with to make them loyal

Loyal

Understand your core audience and their preferences, behaviour and perceptions. Use this information to optimize ads and promotion tactics

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