Editorial Analytics

Measure the quality and performance of your content and build loyalty with your audience, whether in a hectic fast-breaking news environment or when building long-term strategies. Our real-time and historical analytics tools empower content editors to streamline their data and to make decisions with confidence, and fast


Learn about .io approach

  • Hassle-free integration: adding our test code to your webpage only takes minutes, and we take care of the rest, which means you’ll be up and running in just a few hours

  • Real-time and Historical Dashboards help you visualize how your audiences engage with the content at any given time

  • Automated and easy-to-read reports; daily, weekly and monthly email digests

  • Integrate .io into Facebook Instant Articles, Google AMP pages, and native mobile apps to track audience engagement via all channels

  • Unlimited number of users! Get everyone involved, build on good practice, and give your team the tools to succeed

Role Dashboards

Deliver valuable data to each member of your team

  • The most important and relevant information all in one place, without the hassle of going through unnecessary data and reports

  • Unique dashboards for each member of the team: Editor-in-Chief, Managing Editor, Author, SMM Manager, CEO, Publishing Editor, Section Editor, and more

  • Holding Manager report helps track performance of multiple websites in real-time in single-screen mode

  • Flexibility and extendibility - we’re happy to accommodate most custom requests to enable your team structure and reporting processes

Article Performance Widget

Review content performance in real-time right on your site, using on-screen overlay

  • Understand how your audiences engage with every page and section in real-time

  • View top performing articles, monitor trends, identify opportunities for homepage optimisation

  • Learn key information per article, including pageviews, time spent, sources, and more

  • See how far your readers scroll down the page per article and which internal links they go to next

Authors Tracking

Identify your top performing Authors

  • Understand who on your team delivers the most interesting content, based on pageviews, number of articles, time spent on page, scroll depth, social actions, and other custom metrics

  • Evaluate how your Authors, Editors, and Freelance Writers are performing in each topic or category

  • Help each author to see their work’s impact with a unique Author report, where they can analyze best and worst performing articles, understand user engagement with the content, and compare own key figures with the team

  • Encourage competition among Authors and мotivate them to improve by creating incentives

Content Analysis

Track all types of content in our Dashboards

  • Articles: detailed analysis of each Article, so you understand how they’re visited, read and distributed on social platforms

  • Videos: meaningful stats on user engagement with embedded videos and HTML5 video content. Measure the number of clicks, video duration, average engaged time, viewability, and correlate with other data

  • Galleries: precise analysis of your photo Galleries on all key indicators including bounce rates per image/gallery to identify user dropout points


Get additional features and reports set up based on the needs of your team

  • Paywall report - % of users who purchased a subscription. Report data can be sorted by section, author, source, article, device, and any custom filter

  • Registered users activity report - evaluate reading patterns of registered users vs. guests

  • Advertisement content effectiveness - see how your ads and banners perform

  • Articles auto-rotation - dynamic page content rotation based on your algorithms

  • Custom API endpoints can be incorporated into your solution upon request