Analytics for Publishers,
from Startup to Enterprise
For everyone in your newsroom - from Chief Content officers, editorial directors and managing editors to individual creators, analysts and audience engagement teams
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Trusted by 1,000+ media brands
Win more audience loyalty with actionable analytics
Fit for use by editors in chief, managing editors, section editors, audience developers, authors, content officers and revenue officers
1
Editorial Analytics
Historical and real-time view of your content’s performance on all digital properties — Web, mobile, FB IA, apps, AMP, etc. Sliced by authors, devices, sources, paid/free users.
Full view of content performance
Analyze content sliced by articles, traffic sources, free/paid users or any custom parameter.
Historical and Real-Time Insights
Use historical analytics with selectable time ranges and track metrics in real time.
Use Your Own Custom Metric
Use conversions as a custom metric or control for pageviews, unique visitors, etc.
2
Multimedia Analytics
How are readers interacting with your photo and video galleries? We will help you find out and bridge the gap between textual and multimedia content.
Video Report
Track how audiences engage with video content and know what shows the best completion rates, watch time, open rates, etc.
Galleries Report
Know which image galleries resonate with your audiences the best in terms of viewability and engaged time.
3
Homepage Optimization Solution
All the tools your editorial team will need for maximum impact from your homepage, both in terms of clicks and quality of engagement.
Headline Testing
Know which headlines positively impact audience loyalty. Run tests in 1 min. via a widget-like overlay.
CTR Report
Know in an instant if an article is worthy of being put into a high-performing spot on the homepage.
4
Insights Delivery Tools
Get actionable insights via any medium. Synchronize your editorial, managerial and tech teams’ efforts by visualizing key metrics for the entire office to see.
Newsroom TV
Achieve unparalleled levels of engagement by visualizing metrics on a big screen.
Email Digest
Get an overview of editorial performance delivered to your inbox.
Widget-like Overlay
Monitor articles’ performances directly on your website, via an overlay.
5
Media Group Analytics
Ensure that each one of your media holding’s businesses is running smoothly. Bring multiple businesses’ KPIs under “one roof” for better board-level decision making.
Access Management
Accessibility controls to allow employees to see only article, section or website-wide insights.
Multi-Domain Articles Tracking
Control how a single article is performing on different websites of a media group.
Multi-Brand Report
Control multiple brands faster and more efficiently from one single source of truth.
6
Raw Data Access
Receive your data in raw format wherever and however you like, via API or in .csv.
API
Enrich your reporting by connecting directly to our system via API.
Data Export
Provide for seamless collaboration with other products through easily exportable data.
Why choose us?
Huge expertise
Our systems track 1.5 BILLION unique devices every month
Unlimited Users
Because we believe in helping companies go entirely data-informed
Stellar Support
3-minute customer support response time guaranteed by the SLA
We are delighted with the IO service team. Always there when we have a question and constantly keeping us informed of the latest developed to the platform that might be of interested to us!
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DESMOND FARRELLY
DMG Ireland
Grow with IO!
Try IO Editorial Analytics For Free.